Outfy: from product posts to brand building

Six questions

1. Question 01

   What is it, in one paragraph?

   Outfy helps online sellers create social media content and keep their accounts active. It turns store products into videos, images, collages and promotional posts using AI and ready-made designs, then automatically publishes them. We started with Shopify sellers and expanded to Etsy, WooCommerce, BigCommerce, Wix, Squarespace, eBay and more. The idea is that you focus on running your store while Outfy helps with the daily work of social media.

2. Question 02

   What happened in the last 90 days that explains the rise?

   Over the last 90 days, we've started shifting how we think about Outfy. Simply posting products isn't enough. People don't just buy products; they connect with brands they believe in. We've introduced Brand Awareness and Brand Values features to help businesses share their stories, beliefs and personality. Until now, we primarily helped sellers showcase what they sell. We're now helping them tell people who they are and what they stand for. We believe this shift towards brand building is an important driver of our recent growth.

3. Question 03

   What did you do that most people in your space don't?

   We started with the problem of creating content. For a business owner, that can be the biggest challenge, before they even get to scheduling or publishing. So we built Outfy to do both: turn products already in a seller's store into content, then publish it. We've also introduced tools to help sellers communicate the story, personality and values behind a business. Our goal is to help even a small online seller maintain a social media presence without a marketing team, a designer or hours of work every day.

4. Question 04

   What nearly killed it?

   One of our toughest moments came when a major eCommerce platform reduced the number of apps in its marketplace, and Outfy was removed. An important source of new customers disappeared because of a decision outside our control. It led to a real drop in revenue. That forced us to rethink our dependence on any single platform. We strengthened our presence across other eCommerce platforms and focused on making Outfy more valuable to sellers we already served. Today, Outfy supports 14 eCommerce platforms. The experience taught us to build a business that can survive unexpected shocks.

5. Question 05

   What's next in the next six months?

   Over the next six months, we want to help businesses build a recognizable brand as well as post on social media. We want Outfy to help a shop owner decide what to share, create content, communicate the brand's personality and values, and keep social accounts active. We plan to invest further in AI content creation, smarter automation and tools that help sellers connect with customers beyond promoting products. We'll also keep strengthening our presence across eCommerce platforms. The goal is to make this possible without a dedicated marketing team.

6. Question 06

   Who should get in touch, and why?

   We'd love to hear from business owners and online sellers who have great products but struggle to find time to market them. We also want to connect with eCommerce platforms, agencies and partners who want smaller businesses to have access to useful marketing tools without big budgets. And we're keen to hear ideas about making AI and automation useful for online businesses.